A True History of Mrs. Mary Rowlandson by Mrs. Mary Rowlandson Essay

The Theme of "A True History of Mrs. Mary Rowlandson" by Mrs. Mary Rowlandson In the times of colonies when land was untouched there was a distinct hatred between the native Indians and the new colonists. As one reads the essay: A True History of the Captivity and Restoration of Mrs. Mary Rowlandson, written by Mary Rowlandson in 1682, one will understand this hatred. Although the Indians captured Mary Rowlandson, with the faith of God she was safely returned. The reader learns of her religious messages and how she turns to God for safety and strong will. One sees how her Puritan beliefs are of the strong New England Puritans way of life. The reader also understands through her words how she views the Indians and their way of life. Rowlandson's theme is very simple; the capture and return of herself by the Indians. It was a strange and amazing dispensation that the Lord should so afflict his precious servant, and Handmaid (Rowlandson p. 22). She struggles to find answers in why she was captured and tormented for eleven weeks, when she shows such a high religious fate. Her theme shows that she begged God for mercy, not to be free but to have strength to travel each day. Before she was captured she was a very religious person; being the wife of Reverend Joseph Rowlandson and mother to their offspring. God was in her daily life moreover in her kids' lives. After she was captured her religious life did not change, even though she was put through hellish conditions God still was her right hand man. When the Indians burned the town and made way to Rowlandson's house she turned to God for answers. Her house was set on fire forcing her and her kids to come out. When she came out she suffered a bullet to the arm and w... ...e. She spent all day walking and carrying articles while the Indians rode horse back. Rowlandson was forced to weave for the Indians and give her clothing up for the comfort of the Indians. My head also was so light, that I usually reeled as I went, but I hope all those wearisome steps that I have taken are but a forwarding of me to the Heavenly rest (Rowlandson p. 43). Near the end of her eleven weeks of captivity Rowlandson wanted nothing more but to give up and let the Lord take her away. The Indians stood laughing to see me staggering along; but in my distress the Lord gave me experience of the truth and goodness of that promise (Rowlandson p. 51). Finally, after eleven long weeks of death, pain and suffering, the Indians gave heart. They leaded her near Boston where she would find some English men that helped reunites her husband to his long lost wife.

Boer War Diary Entry from Lord Kitchener

Lord Kitchener – The Boer offensive The Siege of Lady Smith 1899 Shame be brought on Paul Kruger. How dare he bring Boer offensives into British held Colony areas. This has caused trouble and now it has been declared that the British are fighting in war, another war in which we shall not lose! The Boer may have mobility but what they lack is the key to British troops fighting, order. My men, have mastered order and with the equiptment supplied we are sure to win this battle.The origins of this conflict would have had to begun with Paul Krugers Ultimatum, if no such order for British troops to leave Natal was placed, there would never have been an outbreak. Those flithy Boers do not have the right to attempt to claim Natal or Cape Colony, these are rightfully owned British lands! But since we are already in this mess, we must fight for what is rightfully ours.In June I dispatched a total of 15,000 troops to Natal in order to protect and defend the Colony until reinforcements co uld be mobilized and sent to South Africa. The Boers attempts at trying to Siege us have caused us greatly. Supplies are now growing scarce my English men are running low on supplies and many of the civilians are dying of hunger. It is a sign that the battle may not end well. The Boers, the disgusting fighters had cut the railway link to Durban.I have great faith in my Lieutenant General Sir George White and believe that he can pull through to come and succeed to win the battle. His tatics have definitely been proven to be highly ranked and considered one of the best. For now all I can do is sit and write. I pray for my men to break through the siege and come out on top, I fear that many of the troops moral have faded and are giving up, but I aspire to reign and concer the Boers. For now I must be patient, wait and keep the flag flying.

Essay on Diversity in Organizations - 968 Words

Diversity in Organizations BUS 610: Organizational Behavior May 24, 2011 Diversity is the state of being different or having variety. Diversity is more than having individuals who represent different ethical backgrounds. Diversity is also comprised of having a variety of individuals who represent differences in ages, race, physical abilities and even gender. Being diverse is an essential part of operating a business. Employers have the ability to solicit creative ideas and implement them into successful business solutions when they have a diverse pool of people to receive feedback from. The workforce today has a wide range of diversity qualities. Within the workplace everyone has to communicate with one another. Communicating in†¦show more content†¦Management should take the initiative to explain to employee’s that the organization will employ individuals who exemplify differences such as in race, gender, and even age. This would help minimize any misunderstandings and decreases prejudices of what the organizations overall standards are. Diversity is a driving force of organizations today. It is very rare that you will find organizations that have individuals who are all the same gender or even race. So it is important that management embrace the idea of having diversity in their organizations. In order for employees and managers to accept diversity they should not have an attitude of ethnocentrism. Ethnocentrism is the belief that one’s native country, culture, language, and modes of behavior are superior to all others (Kinicki, 2010, p. 65). Ethnocentrism can be very negative for business. All cultures are ethnocentric, some more so than others. Ethnocentrism, in fact, can enhance group solidarity within a society and is often used by corrupt national or ethnic leaders as a means of building or consolidating power and excluding outsiders (O’Rourke, 2010, p. 288). In order for mangers to minimize ways of thinking that does not effectively embrace differences they could increase cultural a wareness, more education, international experience, and make a conscious effort to value cultural diversity. R. Roosevelt Jr. suggests that there are eight characteristics that can be taken intoShow MoreRelatedDiversity Organization1367 Words   |  6 Pagesanization Diversity Organization Robert McReynolds University of Phoenix Diversity Organization For many years, Americans have held certain opinions concerning gender, sex, women, and sexual orientation. A definition of both gender and sex will be provided. The roles of women throughout American history will be discussed. When people think about masculinity and femininity, they have certain preconceived ideas. How these ideas contribute to the understanding gender, sex, and sexual orientationRead MoreDiversity And Inclusion Of An Organization1204 Words   |  5 PagesIn a survey, 24 executives were asked way advancing diversity in their organizations was so important to them. The majority believe â€Å"it was a business imperative because their companies needed it to stay competitive, and they believed it was a moral imperative because of their companies needed of their personal experiences and values† (Broysberg Connolly, 2013). Steve Reinemund was the first senior leader at PepsiCo to focus on diversity and inclusion from a perspective of changing the entire cultureR ead MoreDiversity Organizations Paper1086 Words   |  5 PagesDiversity Organizations Paper Dagenais J. Garrett Eth/125 October 19, 2014 Maria Watts Diversity Organizations Paper Throughout most of history, women have endured so much. They almost always had fewer legal rights and career opportunities. The main professions tied to women were wifehood and motherhood. According to Womens History in America (1995), â€Å"Women were long considered naturally weaker than men, squeamish, and unable to perform work requiring muscular or intellectual developmentRead MoreCultural Diversity in an Organization682 Words   |  3 Pagesworkforce diversity acknowledges the reality that people differ in many ways, visible or invisible, mainly age, gender, marital status, social status, disability, sexual orientation, religion, personality, ethnicity, and culture, (p. 235.). These differences will vary from place to place, and from organization to organization. Therefore, the human resources management must respond to the situational variables, not making generalizations about the needs of the organization to promote diversity and theRead MoreThe Diversity Of A Multicultur al Organization1224 Words   |  5 Pagesmulticultural organization Historically, diversity in the workplace was seen as an employment equity issues. As the years passed by, it all changed. The surge of globalization has needed the collaboration among people of different backgrounds and cultures. Nowadays, organizations are now creating a diverse workforce beyond just gender, race, ethnicity, and nationality. Many U.S. organizations are embracing women, ethnic minorities, and foreign-born employees more than ever before in history. Diversity callsRead MoreManagement of Diversity in Organization2147 Words   |  9 PagesManagement of Diversity in Organization Abstract Organizations have been becoming increasingly diverse in terms of gender, race, ethnicity, and nationality. This diversity brings substantial potential benefits such as better decision making, greater creativity and innovation, and more successful marketing to different types of customers. But, increasing cultural differences within a workforce also bring potential costs in higher turnovers, interpersonal conflicts, and communicational breakdowns.Read MoreThe Diversity And New Organization911 Words   |  4 PagesLiving to Serve† is the FFA motto. Some people do not know what the letters FFA stand for. They also do not know the history that is behind the national organization. What FFA means. FFA used to stand for the Future Farmers of America (What is FFA, Nov.3, 2015). Now the official name is the National FFA Organization (National FFA Organization records, 1916-2008, Nov. 3, 2015). Some people think that FFA is just for students who want to be a farmer or are a farm (What is FFA, Nov.3, 2015). TheseRead MoreDiversity Of Income : An Organization1644 Words   |  7 PagesDiversity of income: it has been revealed that continued reliance on charity, though sufficient, has limited the work that the center is able to do. By transforming the center into a profitable business where charity income becomes another option rather than the only option, the center can be able to dictate its day to day operations much better. This means transforming the culture of the center, so that focus is on limiting costs while at the same time increasing quality in order to generate higherRead MoreAn Organization Of Values Diversity1656 Words   |  7 PagesAn organisation that values di versity will gain a positive reputation, the way it’s seen by potential employees and organisations. Valuing diversity can attract candidates it shows an organisation practises employment discrimination; in line with the Equality Act 2010 protecting employees against discrimination, race, age, gender, ethnicity, disability, religion or sexuality. If a company wishes to expand worldwide, a diverse workforce can improve communication between countries that they may wishRead MoreManaging Diversity Within An Organization1674 Words   |  7 PagesManaging Diversity is often defined as a â€Å"management philosophy of recognising and valuing heterogeneity in organisations with a view to improve organisational performance† (Ozbilgin and Tatli, 2011). Hence recognising the wide variety of qualities possessed by people within an organisation and creating an environment that understands, values and utilises the differences within people. Due to the rapidly growing trends of a more diverse workforce, diverse market and globalisations of businesses,

Substance Abuse Among Veterans The Military And Alcohol...

Substance Abuse Among Veterans: The Military and Alcohol Introduction The U.S. military produces some of the bravest most heroic men and women on earth. From the moment the oath of enlistment is made to the time of separation or retirement, these courageous souls endure a number of amazing, historic and sometimes unbelievable events. They are praise for their service and lift even higher for their sacrifice, although most are unaware of the true sacrifices are made by some of these men and women. The most visible sacrifices or â€Å"outer sacrifices† are loss of life or loss of limbs while the inner wounds are bouts with depression, sexual assault, divorce, and most common alcohol other drug abuse. U.S. veterans and alcohol seem to go hand in hand. Even if a military member was not a user of alcohol prior to service almost all become a user during and after service. Alcohol is used frequently in military culture. Whether it is a celebration, promotion, victory, loss, demotion, or defeat alcohol is used to commemorate the moment. The question is what is alcohol and why is it the go to choice for services members? Alcohol According to Oxford Dictionaries, alcohol is a colorless volatile flammable liquid that is produced by the natural fermentation of sugars and is the intoxicating constituent of wine, beer, spirits, and other drinks, and is also used as an industrial solvent and as fuel (Fowler, H. W., Fowler, F. G., Murray, J. A. (1964). The concise Oxford dictionary fShow MoreRelatedEssay On Military Veterans1027 Words   |  5 PagesMcKinney, Hirsch, Britton (2017) state that the â€Å"disproportionate rate of suicide in the veteran population may be due to various risk factors†, including symptoms of PTSD and depression (p.100). Their study population was comprised of 545 military veterans who completed a Suicidal Behaviors Questionnaire indicating a link between higher PTSD related suicide and depression (p. 100). McKinney et al. (2017) found that â€Å"Depression, as well as other disorders, often serves as a mediator of the relationRead MoreMost Common Means Of Suicide Among Military Veterans1469 Words   |  6 PagesActive Duty Service Members. Traditionally, the U.S. military has faced lower suicide rates compared to their civilian counterparts. However, the suicide rate among active duty military personnel has increased in the last decade, almost doubling in the Army and Marine Corps. Unlike the low active duty suicide rates of Vietnam, OEF/OIF active duty suicide rates are at near record highs (McCarl, 2013). Once again, it is believed that multiple deployments to Iraq and Afghanistan is one of the culpritsRead MoreAlcohol Use Among Veterans And The Military Essay1436 Words   |  6 Pages Alcohol Use Among Veterans and the Military Alcohol use and abuse is prevalent among members of the United States military as well as among the veteran population. Binge and heavy drinking is commonplace among the military and veterans. Veterans and members of the active duty military face a unique set of challenges when compared to the civilian population. There is a trend of combat exposure leading to a higher risk to abuse alcohol. For over a decadeRead MoreI Am Writing About The Bill s Mental Health Care Access Act1248 Words   |  5 PagesMental Health Care access Act, which you cosponsor. The bill calls for veterans to be eligible for mental health care at non Veterans Affairs (VA) facilities, regardless of when they enrolled in the VA health care system or seek care at a VA facility, or the location of the veteran s residence. Mental illness is very common among men and women who serve in our military. According to American Psychiatric Association (2015), military men and women face unique challenges, including actively participatingRead MoreHca/250 Final Essay1585 Words   |  7 PagesSubstance abuse is a very widely known public epidemic in todays society. Many people are unfortunately plagued by this issue. According to Emedicinehealth.com (2012), â€Å"People abuse substances such as alcohol, tobacco, and other drugs for varied and complicated reasons, but it is clear that our society pays a significant cost,† (para. 1). People that are affected by substance abuse includes a very different range of people. Many that abuse the substances end up having health-related problems whichRead MoreSubstance Abuse and Mental Health Treatment Barriers: Military Life vs. Civilian Life1259 Words   |  6 PagesSubstance Abuse and Mental Health Treatment Barriers: Military Life vs. Civilian Life Marina Herrera Butte College Abstract This paper explores the interesting relationship between substance abuse and mental health problems among military and civilian life. As well as stigma barriers to treatment within a military vs. a civilian setting. The article â€Å"Substance Abuse and Mental Health Treatment in the Military: Lessons Learned and a Way Forward† written by Katie Witkiewitz and ArmandoRead MoreThe God Factor : Exploring The Roles1678 Words   |  7 Pages(Spiritual) Services Within the Department of Veterans Affairs (VA), chaplains play many different roles. Chaplains are not only counselors who contend with the spiritual and religious needs of veterans and their families, they also aid with the emotional, mental, physical, and relational needs of veterans. Recognizing the aid and guidance chaplains give veterans is important in realizing the special utility they serve. In realizing the benefit to veterans and their families, the VA is integratingRead MoreThe Social Welfare Issue Of The Vietnam War1481 Words   |  6 Pagespopulation will be Veterans of the Vietnam War. The majority of homeless Veterans are mostly likely males, who are physically disable, poor, or lived in disadvantaged communities. This is a result of lack of support and lack of resources. Many risk factors that play a role in the Veterans homeless society is lack of support, isolation after discharge, and low housing availability. Many Vietnam veterans experience homelessness, the Housing and Urban Development reported that 62,619 veterans are homelessRead MoreVeterans Of The Us Military861 Words   |  4 Pages Veterans of the US military should be some of the most respected men and women of the United States. They risk their lives for years to fight for the freedom of Americans, and yet when they return home some are left homeless, financially unstable, injured, or worse. These men and women need help and should no longer be left to fight on their own. Veterans should be provided with a center to get back on their feet because many veterans suffer from mental disorders and substance abuse due to the thingsRead MoreEffects of Substance Abuse among the Ranks of US Army Soldiers2602 Words   |  10 PagesThe Effects of Substance Abuse among the Ranks of U.S. Army Soldiers Introduction The New York Times reported recently that suicides are on track for becoming the most common cause of death for members of the military in 2012, higher than the number dying in combat (Williams, 2012). Although suicides have occurred in all branches of the U.S. military, the Army accounts for a full 53% of the total number (AFHSC, 2012a, p. 7). The stress of combat is believed to one of the primary contributing

Dell The Worlds Fastest Growing Pc Market - 2379 Words

Lenovo Facts and background Dell entered into China, the world s fastest growing PC market in 1998. Even though it was a late entrant, Dell initially succeeded through its direct business model, which is primarily aimed at industry and public service units. But this approach will leave the Chinese consumers desire to touch the product before buying. Although the actual growth of the zones, the third and fourth tier cities are left behind. But the Chinese grass was tamed domestic brand, Lenovo. It s relational and efficient supply chain business model, combined with the commercial network helped Lenovo corner 35% market share; Dell continues to dip. But 2005 was a challenging year for Dell. Not only did the company s struggles in the consumer electronics segment, which leads to the cancellation of MP3 players, but also the core of the PC segment, Dell was the corner of its traditional competitors, such as Hewlett-Packard and Gateway, and new competitors, such as Lenovo and Acer. This result ed in lower average sales prices of Dell products and operating margin weakened. Dell has problems on various fronts; the share price fell to $ 29 in October 2005. (IBS Case Development Centre, 2015) In December 2004, Lenovo s acquisition of China s leading computer manufacturers IBM s PC division of $ 1.75 billion dollars. The transaction generated $ 13 billion business, which accounts for 8% of the global PC market. The takeover meant the integration of IBM by Lenovo sShow MoreRelatedAcer Case Study1641 Words   |  7 Pagescreation of empowering hardware, software, and services (Acer Group - The Brands, 2013). The company believes the four different brands provide the company with different characteristics that allow them to target different customer needs in the global market. Acer is currently ranked the fourth largest computer maker in the world. The company has over 8,000 employees and had sales of $15.7 billion dollars in 2011 (Acer Group - Overview, 2013). Lenovo is anther global corporation that operates with centersRead MoreDell Computers Strategy1703 Words   |  7 PagesDell Computers Strategy Global companies play an important role in the business environment, because they connect their business together around the world. A good example of a global company is Dell Inc., an American computer-hardware company, headquartered in Austin Texas, which develops, manufactures, sells and supports a wide range of personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, computer peripherals, and more. They designRead MoreLenovo1745 Words   |  7 Pagesproducts are widely welcomed by users in China. Lenovo also has extensive product line for the Chinese market, including mobile handsets, servers,and digital products. Lenovo Groups development is broadly divided into three stages: the first stage is the start-ups and survival stages; The second stage is to solve the problem of existence.; the third is spending huge sums on the acquisition of IBMs PC division, and begin the development of international strategy. BRIEF INTRODUCTION Lenovo Group wasRead MoreStrategic Management : The World s Second Largest Pc Vendor1828 Words   |  8 Pagesinvest its resources. It is well known that Lenovo is the world’s second-largest PC vendor ,as well as the China’s second-largest smartphone company, manufacturing desktops, smartphones, tablets and smart TVs and own accessories (Lenovo website, n.d.). Having changed its name to â€Å"Lenovo† since 2003, the company has decided to expand its market outside China by carrying out a series of effective management strategies, particularly in PC+ strategy, multi-brand strategy, â€Å"protect and attack† strategyRead MoreDell Executive Summary6023 Words   |  25 PagesExecutive Summary Dell Computer Corporation was established in 1984 and today ranks among the worlds largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service. The company designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software. DellsRead MoreSunzi Assignment- Ibm4641 Words   |  19 PagesPalmisano. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM has been well known as one of the worlds largest computer companies and systems integrators. With over 388,000 employees worldwide, IBM is one of the largest and most profitable information technology employers in the world. IBM holds more patents than any other U.S. based Technology CompanyRead MoreSunzi Assignment- Ibm4648 Words   |  19 PagesPalmisano. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology. IBM has been well known as one of the worlds largest computer companies and systems integrators. With over 388,000 employees worldwide, IBM is one of the largest and most profitable information technology employers in the world. IBM holds more patents than any other U.S. based Technology CompanyRead MoreMichael Dell – Leadership Case Study4233 Words   |  17 PagesMichael Dell – Leadership Case Study Case Study Please note: This case study was compiled from published sources, and is intended for use as a basis for class discussion and for information purposes only. While care is taken to ensure correctness of the facts, accuracy of information cannot be guaranteed and the content should not be taken as a substitute for professional advice. Unauthorized distribution of this document electronically or otherwise is prohibited. Please contact info@casestudyincRead MoreDell Direct9051 Words   |  37 PagesGRADUATE SCHOOL OF BUSINESS STANFORD UNIVERSITY CASE NUMBER: EC-17 November 2000 DELL DIRECT1 In 1995, a manager from a leading Japanese computer company was recounting his company’s plans to conquer the US Personal Computer (PC) market: â€Å"We have a strong brand name in consumer electronics, and what’s most important, we build many of the components that are needed in the PC ourselves: monitors, audio equipment, CD-ROM, DRAM, and so on. This will give us a tremendous advantage over American competitorsRead MoreDell Marketing Strategy9923 Words   |  40 Pages10/28/2010 | | Dell Co. Marketing Plan | C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette C.E.O Patrick Eversull C.F.O. Anthony Chapman C.O.O. Thomas Jackson President of Tactics Stephen Miclette Executive Summary For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super

Internet Communication free essay sample

The internet, since discovered as a powerful communication tool has grown, expanded and spread through out the world like wild fire. It has since become arguably the most powerful source of communication and resource. Many people in the world have access to the internet and almost every company has full access to surf the net. The internet has broadened our horizons in ways we never dreamt to be possible. Advertising on web pages, e-mail, instant chat, video conferencing and many other ways of communicating has evolved through out the years. As most of us know, the internet was developed for the United States army as a source of communication but it soon became public. Take for an example some of the things that we can do on the net. You can log in and instantly see which of your friends are online. You can send them an instant message, e-mail them, chat or make a video call. We will write a custom essay sample on Internet Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If you are working online then you can see which of your colleagues are online and work with them. All these methods are used for communication. Lets look at some of these methods in detail. Take for an example e-mail. E-mail was one of the first ways we started to use the internet. It was not too long ago that we started using this facility. You type what you want and send the mail to the relevant mail address. The message is delivered electronically. It takes a matter of minutes if not seconds for the message to be delivered. When e-mail first came into the scene it was not possible for you to just walk into any remote computer lab and view your e-mails. But now this is possible with web based e-mail. Companies like Microsoft, Yahoo and G-mail provide free web based e-mail. If you dont mind seeing some advertising on your web page then any one can sign up and use these services free of charge. It is not only as online text that you can send e-mails. Now there is the facility where you can attach files and mail them to who ever you want. You can attach files, folders, wave files, pictures and any other sort of file you can think of provided that the size and format is compatible on both ends. Now its also possible to encrypt your e-mail messages. Once the file is encrypted it is almost impossible to be viewed by any third party. This depends according to the level of inscription that you place. A 512 or 1024 bit encryption is brick solid and would take a super computer about five years to decode. The next best thing to e-mail is chatting. Chat services allow you to actually have a live conversation with another person or a group of people. Now it is possible to chat online through the web browser it self. There are many chat services available on the net. Some chat services provide the facility where you can have a private chat with any of your friends. We also find chat services with chat rooms. Most of the providers now separate these chat rooms by names; say romance, cars, technology, medicine or any other topic you can imagine. In chat rooms all your conversations can be seen by other people. This kind of chat is common to all. Chatting is also used within companies and organization for official use. The next step was video conferencing. You can see and talk to another person or a group of people provided you have a web cam and a head set with a mike. Some providers give this facility totally free of charge. If you have a high speed internet connection the quality of the video will be high. It is actually better than the telephone because you actually get to see the person youre talking too. All these technological advances exploded during the last few years. The internet has shown us new ways of communication and has actually taken communication to a whole new level. Now it is almost impossible to imagine life or communication with out the internet.

Management Decision Making for Google Strategy - myassignmenthelp

Question: Discuss about the Management Decision Making for Google Strategy. Answer: Google Strategy Googles individual goal formulation stresses its customers focus. In the Googles IPO documents, the Googles founders posited: Our goal is to develop services that substantially improve the lives of as many people as possible. In the pursuit of this goal, Google could undertake things which the Company believe have positive impact on the world, even when the near-run financial returns are never apparent. In the Googles 2005 Annual Report, the Company stated; they are devoted and committed to serving the users with the best feasible experience (Cusumano, 2016). The statement continued and indicated that what such a customer service entails is explicated more precisely in the Google Mission statement: to organize the information of the world and make such information accessible as well as useful universally. Yet, the Companys swift as well as seemingly chaotic growth has engaged an array of diversification initiatives. Among them remain consistent with the Companys mission like Google Book Search, which entails the digitization of a huge share of the global books, and the Googles search engine mobile version. Some of the Googles diversification, however, are never directly connected to the companys focus on the organization as well as provision of access to information. Such include; (i) selling ads in the magazines, television and newspapers; (ii) ushering a suite of the online office software the company is selling for the small portion of the price of the Office of Microsoft; (iii) offering the e-mail service also known as the Gmail; (iv) provision of free Google WiFi; (v) development as well as acquisition of software for scheduling as well as monitoring radio advertisements; (vi) entrance into the online video sharing, for example, the acquisition of YouTube in 2006 November at 1.65 billion dollars; and (vii) entrance into the in-game advertising by acquiring Adscape in 2007, January. The driving force behind such Googles initiatives seems to be the Companys desire for the exploitation of Googles core resources as well as capabilities. Particularly, the position of Google as the global dominant search engine (Google has fifty-seven percent of the global total internet searches) implies that the traffic volume via the Googles website provides the Company an enormous market access potential. Googles dominance of the online advertisement being greater than percent of the United States online advertising revenue similarly provides Google a powerful position in the whole advertising industry. Googles incentive for expanding past the search engine business are further strengthened as well, by the Companys enormous capacity for the acquisition of other firms, as evidenced by the 2 major resources: Googles eleven billion dollars cash mountain besides Googles one-forty billion dollar market capitalization. The vivacious, entrepreneurial corporate culture alongside the Companys human resources (who are renowned for their energy, technical skills as well commitment) alongside the Companys capabilities for the informal collaboration provide marvelous potential not only for the generation of novel initiatives but also for the integration of such initiatives as well as acquired business alongside technologies within the Companys prevailing business system. Can Apple sustain its leadership in this market? Apples sustainable competitive advantage must stem from software and the firm needs to utilize their market share as the key shield. In the absence of more innovation, the company will be flirting with catastrophe. The Apple (NASDAQ:AAPL) is just everyone, from other tech giants to the small startups gunning for them. In the face of all these, the company has succeeded to sustain and maintain its leadership position in high end smartphone sector/market. Apple has a huge margins, huge loyal base as well as generate enormous quantities of hype with each release of smartphone. Hardware matters so little to Apples long term success, and hence Apples software is the core to Apple maintaining leadership. Apple has for a long time established an insular, differentiated ecosystem as well as a stronger brand of quality. These together have culminated in Apples competitive advantage, however, these are already being washed away. Maintaining Apples competitive advantage will remain its key to keeping its leadership position in the high-end smartphone market (McGrath, 2013). At the moment using the VRIO (Valuable, Rare, Imitable and Organize to Value) method points towards Apples sustainable competitive advantage. The value of Apple is unhidden and its rarity lies on its software design, its high cot to imitate emerges from its network effect, software design and brand and Apples evidence that it is organized to capture value lies on its income statement. The firms future sustainable is questioned as its sustainable competitive advantage it has enjoyed since the iPhones launch is fast eroding. Nevertheless, Research and Development expenses have surged by four billion over the previous two years, hence it is good that Apple is working on something (Johnson, Whittington, Scholes, Angwin Regnr, 2013). Unless Apple does something substantial with IOS 11 release, it will be opening itself up to Google and Samsung to assume market share. The future value of Apple seems not look like it has space for moving upwards. Apple investment appears increasingly risky due to the stiff competition and Apples innovation uncertainty alongside high valuation. Apple needs to prove its ability to innovate without Steve Jobs at its helm. Advising Illy StarbucksStrengths include high profitability, quality as well as highly ethical. The firm has created itself premium coffeehouse-chain notwithstanding the firms enormous global presence relative to rival food-chains. It has outstanding quality products, apparently environmentally-friendly as well as comparatively consistent between its locations (Pisano, 2015). Consequently, Starbucks is able to charge its clients higher prices that many individual are willing as well as ready to pay. Not solely does it imply enormous profits, but further has internationally acknowledged as 1 of the superlative coffee-shop chains. Higher efficiency alongside effective reinvestment strategy: A great portion of Starbucks profits are reinvested back into its expansion as evidenced in its ongoing-growing quantity of locations which it boast. It is evident that Starbuck has an effectively-schemed strategy for growth that appears to be functioning well for the business. Excellent employees treatment. It is acknowledged for treating its staff extremely well, and has been in the past listed as 1 of the Fortunes Top 100 Places to Work For. Starbucks weaknesses include higher price point. Whereas its higher price-point was its strength, it is also the main weaknesses. Starbucks hefty price tags on certain products including basic coffee alternatives bar abundant of clients who could else make it a share of their everyday lives (Geis, 2015). Whereas Starbucks premium quality alongside good ethical values could be appealing, some people lack such much cash to spend on the coffee cup. Another weakness is lack of exceedingly exclusive products. Whereas it could be recognized for its frappucinos, pumpkin spice lattes, as well as big chocolate chip cookies, it lacks most of rare and inimitable market. Several of other coffee chains, shops or else, offer identical products though solely outstripped by its huge brand name. Illys strengths include lower price point and overly unique and rare products. Illys weakness include lack of reinvestment strategy. For Illy to build a competitive advantage it should maximize on the Starbucks weaknesses and turn them into its strengths and use Starbucks strengths to strengthen its weaknesses. Principal challenges of cheap chic strategy design and implementation Merging low cost with differentiation advantage remains an appealing mixture for any firm. The challenge, however, is pulling it off. Differentiation characteristically adds cost-in enhanced design, variety, quality as well as additional attributes. Hence, for the cheap chic strategy to work there is a need for differentiation gains to compensate the extra cost engaged. For IKEA, TARGET, HM and Zara among other successful exponents of this strategy, the core is to uphold a basic model of a low-cost operator yet to add a few of distinguishing features of increased upscale operators. Nevertheless, reconciling stylishness alongside low cost might be challenging (Frank, George Narasimhan, 2004). It needs reconciling scale with pace and nimbleness. It calls for fast-cycle design, production alongside distribution, as well as alertness to market trends are required in fashion retailing. Major retailers like Wal-Mart ad Sears lack systems which allow such pace alongside responsiveness. Designing a Cheap Chic Strategy For a novel restaurant chain, a cheap chick approach might engage a range of strategies: A McDonalds kind fast-food operation which encompassed an increasingly higher standards of the cuisine. The restaurants with the ambiance as well as dcor linked with increased upscale restaurants but with a degree of turnover as well as standardized menu which allowed low cost of the operation like the UKs Pizza Express. References Cusumano, M. A. (2016). Is Google's alphabet a good bet?. Communications of the ACM, 60(1), 22-25. Frank, R. J., George, J. P., Narasimhan, L. (2004). When your competitor delivers more for less. McKinsey Quarterly, (1), 48-59. Geis, G. T. (2015). Semi-organic growth: Tactics and strategies behind Google's success. John Wiley Sons. Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnr, P. (2013). Exploring strategy text cases (Vol. 10). Pearson. McGrath, R. G. (2013). The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press. Pisano, G. P. (2015). You need an innovation strategy. Harvard Business Review, 93(6), 44-54.